Privacy Policy

Privacy Policy

This Privacy Statement explains our practices, including your choices, regarding the collection, use, and disclosure of certain information, including your personal information in connection with the Emkathai service.

Contacting Us

If you have general questions about your account or how to contact customer service for assistance, please visit our online help center at Emkathai.com. For questions specifically about this Privacy Statement, or our use of your personal information, cookies or similar technologies, please contact our Data Protection Officer/Privacy Office by email at privacy@emkathai.com.

The data controller of your personal information is Emkathai Entertainment Services Canada LLP. Please note that if you contact us to assist you, for your safety and ours we may need to authenticate your identity before fulfilling your request.

Collection of Information

We receive and store information about you such as:

  • Information you provide to us: We collect information you provide to us which includes:
  • your name, email address, payment method(s), telephone number, and other identifiers you might use (such as an in-game name). We collect this information in a number of ways, including when you enter it while using our service, interact with our customer service, or participate in surveys or marketing promotions;
  • information when you choose to provide ratings, taste preferences, account settings (including preferences set in the "Account" section of our website), or otherwise provide information to us through our service or elsewhere.
  • Information we collect automatically: We collect information about you and your use of our service, your interactions with us and our advertising, as well as information regarding your network, network devices, and your computer or other Emkathai capable devices you might use to access our service (such as gaming systems, smart TVs, mobile devices, set top boxes, and other streaming media devices). This information includes:
  • your activity on the Emkathai service, such as title selections, shows you have watched, search queries, and activity in Emkathai games;
  • your interactions with our emails and texts, and with our messages through push and online messaging channels;
  • details of your interactions with our customer service, such as the date, time and reason for contacting us, transcripts of any chat conversations, and if you call us, your phone number and call recordings;
  • device IDs or other unique identifiers, including for your network devices (such as your router), and devices that are Emkathai capable on your network;
  • resettable device identifiers (also known as advertising identifiers), such as those on mobile devices, tablets, and streaming media devices that include such identifiers (see the "Cookies and Internet Advertising" section below for more information);
  • device and software characteristics (such as type and configuration), connection information including type (wifi, cellular), statistics on page views, referring source (for example, referral URLs), IP address (which can be used to tell us your general location, such as your city, state/province, and postal code), browser and standard web server log information;
  • information collected via the use of cookies, web beacons and other technologies, including ad information (such as information on the availability and delivery of ads, the site URL, as well as the date and time). (See our "Cookies and Internet Advertising" section for more details.)
  • Information from partners: We collect information from other companies with whom you have a relationship (“Partners”). These Partners might include (depending on what services you use): your TV or internet service provider, or other streaming media device providers who make our service available on their device; mobile phone carriers or other companies who provide services to you and collect payment for the Emkathai service for distribution to us or provide pre-paid promotions for the Emkathai service; and voice assistant platform providers who enable interaction with our service through voice commands. The information Partners provide us varies depending on the nature of the Partner services, and may include:
  • search queries and commands applicable to Emkathai that you make through Partner devices or voice assistant platforms;
  • service activation information such as your email address or other contact information;
  • IP addresses, device IDs or other unique identifiers, as well as associated pre-paid promotion, billing and user interface information, that support user authentication, the Emkathai service registration experience, Partner payment processing, and the presentation of Emkathai content to you through portions of the Partner user interface.
  • Information from other sources: We also obtain information from other sources. We protect this information according to the practices described in this Privacy Statement, plus any additional restrictions imposed by the source of the information. These sources vary over time, but could include:
  • service providers that help us determine a location based on your IP address in order to customize our service and for other uses consistent with this Privacy Statement;
  • security service providers that provide us with information to secure our systems, prevent fraud and help us protect the security of Emkathai accounts;
  • payment service providers that provide us with payment or balance information, or updates to that information, based on their relationship with you;
  • publicly-available sources such as publicly available posts on social media platforms and information available through public databases associating IP addresses with internet service providers (ISPs);
  • third party services that you are signed into and that provide functions within Emkathai games, such as multiplayer gameplay, leaderboards, and game saving options.

Use of Information

We use information to provide, analyze, administer, enhance and personalize our services and marketing efforts, to process your registration, your orders and your payments, and to communicate with you on these and other topics. For example, we use such information to:

  • We use information to provide, analyze, administer, enhance and personalize our services and marketing efforts, to process your registration, your orders and your payments, and to communicate with you on these and other topics. For example, we use such information to:
  • determine your general geographic location (such as your city, state/province, and postal code);
  • provide localized content;
  • determine your ISP to support network troubleshooting for you (we also use aggregated ISP information for operational and business purposes);
  • help us quickly and efficiently respond to inquiries and requests;
  • coordinate with Partners on making the Emkathai service available to members and providing information to non members about the availability of the Emkathai service, based on the specific relationship you have with the Partner;
  • secure our systems, prevent fraud and help us protect the security of Emkathai accounts;
  • prevent, detect and investigate potentially prohibited or illegal activities, including fraud, and to enforce our terms (such as determining whether and for which Emkathai signup offers you are eligible and determining whether a particular device is permitted to use the account consistent with our Terms of Use);
  • analyze and understand our audience, improve our service (including our user interface experiences and service performance) and optimize content selection, recommendation algorithms and delivery;
  • communicate with you concerning our service so that we can send you news about Emkathai, details about new features and content available on Emkathai, special offers, promotional announcements, consumer surveys, and to assist you with operational requests such as password reset requests. These communications may be by various methods, such as email, push notifications, text message, online messaging channels, and matched identifier communications (described below). Please see the "Your Choices" section of this Privacy Statement to learn how to set or change your communications preferences.

Our content recommendations system strives to predict what you will be in the mood to watch when you log in. However, our content recommendations system does not infer or attach socio-demographic information (like gender or race) to you. We have a Help article that explains how our content recommendations system works - spoilers: the biggest driver of these recommendations is what you actually choose to watch through our service. You can read the article at Emkathai.com/recommendations.

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